Envelope-to: norris@clearsoundatlanta.com
Delivery-date: Thu, 26 Mar 2026 09:45:50 -0600
Message-ID: <019d2ad2-9791-75a5-b0af-226d27660b63@lzrmkt.com>
In-Reply-To: <019ce24b-da40-7b64-979d-fcb3358e9366@lzrmkt.com>
References: <019ce24b-da40-7b64-979d-fcb3358e9366@lzrmkt.com>
From: Gui Lazzari <glazzari@lzrmkt.com>
To: norris@clearsoundatlanta.com
Subject: Re: Norris: quick question
Date: Thu, 26 Mar 2026 15:45:37 +0000
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Hello Norris,

I'm reaching out because most AV companies are sitting on a =
goldmine without realizing it: the footage of their last finished project.

Most businesses post a project video once and forget it. We take that same =
footage and build a targeted ad campaign around it.

When we show your finished spaces to the exact people actively looking for =
AV upgrades, the conversation shifts from "how much?" to "when can you =
start?"

Would you be interested in learning more about this approach?

Gui Lazzari
lzrleads.com/lead-gen
calendly.com/lzr-marketing/strategy-sessi=
on
(909) 505-3979

On Thu, March 12, 2026 1:45 PM, Gui Lazzari =
<glazzari@lzrmkt.com>
[glazzari@lzrmkt.com]> wrote:

> Hello Norris,
>=20
> I've been sending you a few messages about how to generate leads for AV =
companies through video ads on Facebook/Instagram.
>=20
> Most people tell me they struggle to get good video footage of their =
installs. I thought I'd share the solution we developed.
>=20
> We built a "Project Recording SOP" that guides your field team on exactly=
 what to shoot. It makes gathering ad content part of the wrap-up process, =
not a separate production.
>=20
> This simple process is what allowed a =
recent client to scale so fast. We never ran out of authentic content to =
show potential clients.
>=20
> I'd be happy to send a quick video walking =
through this SOP and how it fits into the lead gen strategy.
>=20
> Let me know if you'd like to check it out.
>=20
> All the best,
>=20
> Gui Lazzari
> lzrleads.com //lzrleads.com
> calendly.=
com/lzr-marketing/strategy-session
> (909) 505-3979
>
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<div>Hello Norris,</div><div><br /></div><div>I'm reaching out because most=
 AV companies are sitting on a goldmine without realizing it: the footage =
of their last finished project.</div><div><br /></div><div>Most businesses =
post a project video once and forget it. We take that same footage and =
build a targeted ad campaign around it.</div><div><br /></div><div>When we =
show your finished spaces to the exact people actively looking for AV =
upgrades, the conversation shifts from "how much?" to "when can you start?=
"</div><div><br /></div><div>Would you be interested in learning more about=
 this approach?</div><div><br /></div><div>Gui Lazzari</div><div>lzrleads.=
com/lead-gen</div><div>calendly.com/lzr-marketing/strategy-session</div><di=
v>(909) 505-3979</div>
<div class=3D"gmail_quote">
   On Thu, March 12, =
2026 1:45 PM, Gui Lazzari <span dir=3D"ltr">&lt;<a href=3D"mailto:glazzari@=
lzrmkt.com" target=3D"_blank">glazzari@lzrmkt.com</a>&gt;</span> wrote:<br>
  <blockquote class=3D"gmail_quote" style=3D"margin:0 0 0 .=
8ex;border-left:1px #ccc solid;padding-left:1ex">
    <div dir=3D"ltr">
    <div style=3D"box-sizing: border-box;"><div>Hello Norris,</div><div><br=
 /></div><div>I've been sending you a few messages about how to generate =
leads for AV companies through video ads on Facebook/Instagram.=
</div><div><br /></div><div>Most people tell me they struggle to get good =
video footage of their installs. I thought I'd share the solution we =
developed.</div><div><br /></div><div>We built a "Project Recording SOP" =
that guides your field team on exactly what to shoot. It makes gathering ad=
 content part of the wrap-up process, not a separate production.=
</div><div><br /></div><div>This simple process is what allowed a recent =
client to scale so fast. We never ran out of authentic content to show =
potential clients.</div><div><br /></div><div>I'd be happy to send a quick =
video walking through this SOP and how it fits into the lead gen strategy.=
</div><div><br /></div><div>Let me know if you'd like to check it out.=
</div><div><br /></div><div>All the best,</div><div><br /></div><div>Gui =
Lazzari</div><div><a rel=3D"noopener noreferrer" href=3D"//lzrleads.=
com">lzrleads.com</a></div><div id=3D"isPasted">calendly.=
com/lzr-marketing/strategy-session</div><div>(909) 505-3979</div></div>
    </div>
  </blockquote>
</div>
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